{"id":25843,"date":"2026-01-12T11:35:43","date_gmt":"2026-01-12T04:35:43","guid":{"rendered":"https:\/\/artprint.vn\/?p=25843"},"modified":"2026-01-07T11:45:44","modified_gmt":"2026-01-07T04:45:44","slug":"bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi","status":"publish","type":"post","link":"https:\/\/artprint.vn\/vi\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi\/","title":{"rendered":"B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?"},"content":{"rendered":"

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec? Checklist \u0111\u1ea7y \u0111\u1ee7 cho sinh vi\u00ean<\/h2>\n

Trong h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp ng\u00e0nh Marketing hay Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, “Branding” lu\u00f4n l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 “kh\u00f3 nh\u1eb1n” nh\u01b0ng \u0111\u1ea7y th\u00fa v\u1ecb. \u0110\u1eb7c bi\u1ec7t, khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n l\u00e0m \u0111\u1ed3 \u00e1n m\u00f4n h\u1ecdc ho\u1eb7c kh\u00f3a lu\u1eadn t\u1ed1t nghi\u1ec7p, c\u00e2u h\u1ecfi khi\u1ebfn nhi\u1ec1u b\u1ea1n \u0111au \u0111\u1ea7u nh\u1ea5t ch\u00ednh l\u00e0: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o \u0111\u1ec3 v\u1eeba \u0111\u00fang quy chu\u1ea9n, v\u1eeba g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi gi\u1ea3ng vi\u00ean?<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t checklist “s\u1ed1ng c\u00f2n”, gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecf s\u00f3t b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o v\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a b\u1ea3n thi\u1ebft k\u1ebf tr\u00ean m\u00e0n h\u00ecnh th\u00e0nh s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf s\u1eafc n\u00e9t nh\u1ea5t.<\/p>\n

\"b\u1ed9<\/p>\n

1. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u1ea1i sao sinh vi\u00ean c\u1ea7n n\u1eafm v\u1eefng?<\/h3>\n

Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o danh m\u1ee5c b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec, ch\u00fang ta c\u1ea7n hi\u1ec3u b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3.<\/p>\n

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Identity) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, nghe th\u1ea5y v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u1ed1ng nh\u01b0 “ch\u1ee9ng minh th\u01b0” gi\u00fap ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p n\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c.<\/p>\n

\u0110\u1ed1i v\u1edbi sinh vi\u00ean, vi\u1ec7c n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap b\u1ea1n:<\/p>\n

Ho\u00e0n thi\u1ec7n \u0111\u1ed3 \u00e1n chuy\u00ean nghi\u1ec7p: Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1i logo, m\u00e0 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e0i b\u1ea3n.<\/p>\n

T\u01b0 duy logic: Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 th\u00f4ng \u0111i\u1ec7p.<\/p>\n

S\u1eb5n s\u00e0ng cho c\u00f4ng vi\u1ec7c: C\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng lu\u00f4n \u01b0u ti\u00ean \u1ee9ng vi\u00ean bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t Brand Guidelines ho\u00e0n ch\u1ec9nh.<\/p>\n

\"b\u1ed9<\/p>\n

2. Checklist chi ti\u1ebft: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/h3>\n

\u0110\u1ec3 b\u00e0i \u0111\u1ed3 \u00e1n c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111i\u1ec3m t\u1ed1i \u0111a, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u1ee7a b\u1ea1n bao g\u1ed3m 4 nh\u00f3m ch\u00ednh sau \u0111\u00e2y:<\/p>\n

2.1. Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i (Core Identity)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi thi\u1ebft k\u1ebf sau n\u00e0y. N\u1ebfu ph\u1ea7n n\u00e0y y\u1ebfu, to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng s\u1ebd r\u1eddi r\u1ea1c.<\/p>\n

Logo (Bi\u1ec3u tr\u01b0ng): Bao g\u1ed3m logo ch\u00ednh, logo ph\u1ee5, d\u1ea1ng \u00e2m b\u1ea3n\/d\u01b0\u01a1ng b\u1ea3n v\u00e0 logo tr\u00ean l\u01b0\u1edbi (grid).<\/p>\n

B\u1ea3ng m\u00e0u (Color Palette): M\u00e3 m\u00e0u chu\u1ea9n (CMYK cho in \u1ea5n, RGB cho k\u1ef9 thu\u1eadt s\u1ed1) v\u00e0 c\u00e1c m\u00e0u b\u1ed5 tr\u1ee3.<\/p>\n

H\u1ec7 th\u1ed1ng font ch\u1eef (Typography): Font ch\u1eef ti\u00eau \u0111\u1ec1, font ch\u1eef n\u1ed9i dung v\u00e0 font ch\u1eef thay th\u1ebf.<\/p>\n

Slogan\/Tagline: C\u00e2u kh\u1ea9u hi\u1ec7u ng\u1eafn g\u1ecdn th\u1ec3 hi\u1ec7n tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"b\u1ed9<\/p>\n

2.2. H\u1ec7 th\u1ed1ng v\u0103n ph\u00f2ng (Stationery)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong c\u00e1c b\u00e0i t\u1eadp l\u1edbn v\u1ec1 thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n.<\/p>\n

Danh thi\u1ebfp (Business Card): K\u00edch th\u01b0\u1edbc chu\u1ea9n 9×5.5cm.<\/p>\n

Phong b\u00ec th\u01b0 (Envelope): Kh\u1ed5 A4 v\u00e0 A5.<\/p>\n

Ti\u00eau \u0111\u1ec1 th\u01b0 (Letterhead): Th\u01b0\u1eddng l\u00e0 kh\u1ed5 A4, ch\u1ee9a th\u00f4ng tin li\u00ean l\u1ea1c.<\/p>\n

K\u1eb9p file (Folder): D\u00f9ng \u0111\u1ec3 \u0111\u1ef1ng t\u00e0i li\u1ec7u, h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c.<\/p>\n

Th\u1ebb nh\u00e2n vi\u00ean, s\u1ed5 tay, b\u00fat bi.<\/p>\n

\"b\u1ed9<\/p>\n

2.3. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n \u1ee9ng d\u1ee5ng Marketing<\/strong><\/p>\n

T\u00f9y v\u00e0o lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p trong \u0111\u1ed3 \u00e1n c\u1ee7a b\u1ea1n m\u00e0 ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i:<\/p>\n

\u0110\u1ed3ng ph\u1ee5c: \u00c1o thun, m\u0169, t\u1ea1p d\u1ec1…<\/p>\n

Qu\u00e0 t\u1eb7ng: C\u1ed1c s\u1ee9, t\u00fai v\u1ea3i canvas, \u00f4 d\u00f9.<\/p>\n

\u1ea4n ph\u1ea9m qu\u1ea3ng c\u00e1o: Standee, Flyer, Brochure, Catalogue gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n

\"b\u1ed9<\/p>\n

2.4. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n s\u1ed1 (Digital Identity)<\/strong><\/p>\n

Trong th\u1eddi \u0111\u1ea1i 4.0, \u0111\u1ed3 \u00e1n c\u1ee7a b\u1ea1n s\u1ebd thi\u1ebfu s\u00f3t n\u1ebfu kh\u00f4ng c\u00f3:<\/p>\n

Website\/App UI: Giao di\u1ec7n trang ch\u1ee7 ho\u1eb7c landing page.<\/p>\n

Social Media: \u1ea2nh \u0111\u1ea1i di\u1ec7n (Avatar), \u1ea3nh b\u00eca (Cover) cho Facebook, Instagram, LinkedIn.<\/p>\n

Email Signature: Ch\u1eef k\u00fd email chuy\u00ean nghi\u1ec7p.<\/p>\n

\"b\u1ed9<\/p>\n

3. Nh\u1eefng l\u1ed7i sai “kinh \u0111i\u1ec3n” sinh vi\u00ean th\u01b0\u1eddng m\u1eafc ph\u1ea3i<\/h3>\n

Trong qu\u00e1 tr\u00ecnh ch\u1ea5m b\u00e0i, c\u00e1c gi\u1ea3ng vi\u00ean th\u01b0\u1eddng tr\u1eeb \u0111i\u1ec3m khi th\u1ea5y:<\/p>\n

Thi\u1ebfu s\u1ef1 th\u1ed1ng nh\u1ea5t: M\u00e0u s\u1eafc tr\u00ean logo kh\u00e1c v\u1edbi m\u00e0u tr\u00ean brochure.<\/p>\n

Sai h\u1ec7 m\u00e0u: Thi\u1ebft k\u1ebf tr\u00ean m\u00e1y d\u00f9ng RGB nh\u01b0ng khi in ra b\u1ecb x\u1ec9n m\u00e0u do kh\u00f4ng chuy\u1ec3n sang CMYK.<\/p>\n

L\u1ea1m d\u1ee5ng qu\u00e1 nhi\u1ec1u font ch\u1eef: Khi\u1ebfn t\u1ed5ng th\u1ec3 b\u1ecb r\u1ed1i m\u1eaft, m\u1ea5t \u0111i t\u00ednh chuy\u00ean nghi\u1ec7p.<\/p>\n

Kh\u00f4ng ch\u00fa tr\u1ecdng kho\u1ea3ng tr\u1ed1ng: Logo b\u1ecb \u0111\u1eb7t qu\u00e1 s\u00e1t l\u1ec1 ho\u1eb7c b\u1ecb b\u00f3p m\u00e9o t\u1ef7 l\u1ec7.<\/p>\n

\"b\u1ed9<\/p>\n

4. Hi\u1ec7n th\u1ef1c h\u00f3a \u0111\u1ed3 \u00e1n: T\u1eeb m\u00e0n h\u00ecnh \u0111\u1ebfn b\u1ea3n in th\u1ef1c t\u1ebf<\/h3>\n

Sau khi \u0111\u00e3 bi\u1ebft b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec v\u00e0 ho\u00e0n thi\u1ec7n b\u1ea3n v\u1ebd tr\u00ean Illustrator hay Photoshop, b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 In \u1ea5n.<\/p>\n

Nhi\u1ec1u b\u1ea1n sinh vi\u00ean g\u1eb7p \u00e1c m\u1ed9ng khi “thi\u1ebft k\u1ebf m\u1ed9t \u0111\u1eb1ng, in ra m\u1ed9t n\u1ebbo”: m\u00e0u s\u1eafc b\u1ecb r\u1ef1c qu\u00e1 ho\u1eb7c t\u1ed1i qu\u00e1, h\u00ecnh \u1ea3nh b\u1ecb v\u1ee1 n\u00e9t, hay ch\u1ea5t li\u1ec7u gi\u1ea5y kh\u00f4ng ph\u00f9 h\u1ee3p l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed3 \u00e1n.<\/p>\n

\"b\u1ed9<\/p>\n

T\u1ea1i sao n\u00ean ch\u1ecdn Artclick \u0111\u1ec3 in \u1ea5n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ecba ch\u1ec9 in \u1ea5n chuy\u00ean nghi\u1ec7p t\u1ea1i TP.HCM \u0111\u1ec3 “ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng” cho \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p, Artclick ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh l\u00fd t\u01b0\u1edfng:<\/p>\n

Chu\u1ea9n m\u00e0u tuy\u1ec7t \u0111\u1ed1i: Artclick s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 in \u1ea5n hi\u1ec7n \u0111\u1ea1i nh\u1ea5t, gi\u00fap m\u00e0u s\u1eafc tr\u00ean b\u1ea3n in kh\u1edbp \u0111\u1ebfn 95-98% so v\u1edbi file thi\u1ebft k\u1ebf. N\u1ed7i lo l\u1ec7ch m\u00e0u gi\u1eefa m\u00e0n h\u00ecnh v\u00e0 gi\u1ea5y in s\u1ebd ho\u00e0n to\u00e0n bi\u1ebfn m\u1ea5t.<\/p>\n

S\u1eafc n\u00e9t \u0111\u1ebfn t\u1eebng chi ti\u1ebft: T\u1eeb nh\u1eefng \u0111\u01b0\u1eddng n\u00e9t m\u1ea3nh c\u1ee7a logo \u0111\u1ebfn c\u00e1c font ch\u1eef nh\u1ecf tr\u00ean danh thi\u1ebfp \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ef1c k\u1ef3 r\u00f5 r\u00e0ng, kh\u00f4ng b\u1ecb nh\u00f2e hay v\u1ee1 h\u1ea1t.<\/p>\n

Giao h\u00e0ng \u0111\u00fang h\u1eb9n: Ch\u00fang m\u00ecnh hi\u1ec3u r\u1eb1ng v\u1edbi sinh vi\u00ean, “Deadline l\u00e0 s\u1ed1ng c\u00f2n”. Artclick cam k\u1ebft th\u1eddi gian ho\u00e0n thi\u1ec7n nhanh ch\u00f3ng \u0111\u1ec3 b\u1ea1n k\u1ecbp ng\u00e0y n\u1ed9p b\u00e0i.<\/p>\n

Nh\u1eadn in s\u1ed1 l\u01b0\u1ee3ng t\u1eeb 1 c\u00e1i: \u0110\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ed9ng l\u1edbn nh\u1ea5t d\u00e0nh cho sinh vi\u00ean! B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1eb7t h\u00e0ng tr\u0103m cu\u1ed1n catalogue hay danh thi\u1ebfp. B\u1ea1n c\u1ea7n in 1 b\u1ed9 \u0111\u1ec3 n\u1ed9p \u0111\u1ed3 \u00e1n? Artclick s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t.<\/p>\n

\u0110a d\u1ea1ng ch\u1ea5t li\u1ec7u: T\u1eeb gi\u1ea5y m\u1ef9 thu\u1eadt cao c\u1ea5p cho k\u1eb9p file \u0111\u1ebfn c\u00e1c lo\u1ea1i decal, canvas cho c\u00e1c v\u1eadt ph\u1ea9m \u1ee9ng d\u1ee5ng.<\/p>\n

M\u1eb9o nh\u1ecf cho b\u1ea1n: Khi \u0111\u1ebfn Artclick, h\u00e3y mang theo file PDF chu\u1ea9n in \u1ea5n v\u00e0 nh\u1edd c\u00e1c anh ch\u1ecb k\u1ef9 thu\u1eadt t\u01b0 v\u1ea5n v\u1ec1 ch\u1ea5t li\u1ec7u gi\u1ea5y \u0111\u1ec3 b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a b\u1ea1n tr\u00f4ng “sang – x\u1ecbn – m\u1ecbn” h\u01a1n nh\u00e9!<\/p>\n

\"b\u1ed9<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n t\u1eeb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 in \u1ea5n th\u00e0nh ph\u1ea9m. Hy v\u1ecdng checklist tr\u00ean \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean t\u1ef1 tin h\u01a1n trong vi\u1ec7c tri\u1ec3n khai \u0111\u1ed3 \u00e1n c\u1ee7a m\u00ecnh.\u00a0H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t thi\u1ebft k\u1ebf \u0111\u1eb9p ch\u1ec9 th\u1ef1c s\u1ef1 t\u1ecfa s\u00e1ng khi n\u00f3 \u0111\u01b0\u1ee3c in ra m\u1ed9t c\u00e1ch ch\u1ec9n chu v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t. \u0110\u1eebng \u0111\u1ec3 c\u00f4ng s\u1ee9c th\u1ee9c \u0111\u00eam l\u00e0m \u0111\u1ed3 \u00e1n b\u1ecb l\u00e3ng ph\u00ed b\u1edfi nh\u1eefng b\u1ea3n in k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

B\u1ea1n \u0111\u00e3 ho\u00e0n thi\u1ec7n file thi\u1ebft k\u1ebf ch\u01b0a? Gh\u00e9 ngay Artclick<\/a> \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c v\u1edbi d\u1ecbch v\u1ee5 in \u1ea5n chu\u1ea9n m\u00e0u, s\u1ed1 l\u01b0\u1ee3ng linh ho\u1ea1t nh\u00e9! Ch\u00fac c\u00e1c b\u1ea1n c\u00f3 m\u1ed9t k\u1ef3 \u0111\u1ed3 \u00e1n th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1! Xem th\u00eam \u1ea5n ph\u1ea9m b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c gia c\u00f4ng t\u1ea1i Artclick.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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