{"id":25191,"date":"2025-12-19T15:04:54","date_gmt":"2025-12-19T08:04:54","guid":{"rendered":"https:\/\/artprint.vn\/?p=25191"},"modified":"2025-12-16T15:48:52","modified_gmt":"2025-12-16T08:48:52","slug":"10-yeu-to-khong-the-thieu-khi-thiet-ke-bo-nhan-dien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/artprint.vn\/vi\/10-yeu-to-khong-the-thieu-khi-thiet-ke-bo-nhan-dien-thuong-hieu\/","title":{"rendered":"10 Y\u1ebfu T\u1ed1 Kh\u00f4ng Th\u1ec3 Thi\u1ebfu Khi Thi\u1ebft K\u1ebf B\u1ed9 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"

10 Y\u1ebfu T\u1ed1 Kh\u00f4ng Th\u1ec3 Thi\u1ebfu Khi Thi\u1ebft K\u1ebf B\u1ed9 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u C\u01a1 B\u1ea3n<\/h2>\n

Trong th\u1ebf gi\u1edbi kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean hay m\u1ed9t logo \u0111\u1eb9p. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ed5ng h\u00f2a c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac, v\u00e0 l\u1eddi h\u1ee9a m\u00e0 doanh nghi\u1ec7p mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, b\u1ea1n c\u1ea7n m\u1ed9t B\u1ed9 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (Brand Identity Kit) chuy\u00ean nghi\u1ec7p.<\/p>\n

Vi\u1ec7c thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u01a1 b\u1ea3n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, \u0111\u00e1ng tin c\u1eady. D\u00f9 b\u1ea1n l\u00e0 m\u1ed9t startup \u0111ang t\u00ecm ki\u1ebfm v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ed9t freelancer mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, hay m\u1ed9t sinh vi\u00ean c\u00e1c ng\u00e0nh Marketing, Thi\u1ebft k\u1ebf, Truy\u1ec1n th\u00f4ng \u0111ang th\u1ef1c hi\u1ec7n \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p, vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u00e0y l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o 10 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n, c\u00f9ng v\u1edbi l\u1eddi khuy\u00ean v\u1ec1 vi\u1ec7c in \u1ea5n v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a ch\u00fang.<\/p>\n

\"thi\u1ebft<\/p>\n

10 Y\u1ebfu T\u1ed1 C\u1ed1t L\u00f5i Khi Thi\u1ebft K\u1ebf B\u1ed9 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u C\u01a1 B\u1ea3n<\/h3>\n

M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh bao g\u1ed3m h\u00e0ng tr\u0103m v\u1eadt ph\u1ea9m, nh\u01b0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o 10 th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n sau:<\/p>\n

1. Logo (Bi\u1ec3u Tr\u01b0ng)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: L\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n, y\u1ebfu t\u1ed1 nh\u1eadn bi\u1ebft t\u1ee9c th\u00ec c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: Logo ph\u1ea3i \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb, c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng (d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, t\u1eeb website \u0111\u1ebfn in \u1ea5n kh\u1ed5 nh\u1ecf). C\u1ea7n c\u00f3 phi\u00ean b\u1ea3n ngang, d\u1ecdc, v\u00e0 ch\u1ec9 c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng (icon) \u0111\u1ec3 s\u1eed d\u1ee5ng linh ho\u1ea1t.<\/p>\n

Th\u00e0nh ph\u1ea7n c\u1ea7n c\u00f3: Logo \u00e2m b\u1ea3n, d\u01b0\u01a1ng b\u1ea3n, v\u00e0 Logo phi\u00ean b\u1ea3n m\u00e0u \u0111en\/tr\u1eafng.<\/p>\n

2. B\u1ea3ng M\u00e0u Ch\u00ednh & Ph\u1ee5 (Color Palette)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: M\u00e0u s\u1eafc truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac v\u00e0 \u00fd ngh\u0129a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (V\u00ed d\u1ee5: Xanh d\u01b0\u01a1ng = Tin c\u1eady, \u0110\u1ecf = \u0110am m\u00ea\/C\u1ea5p b\u00e1ch).<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: X\u00e1c \u0111\u1ecbnh m\u1ed9t b\u1ed9 m\u00e0u ch\u00ednh (2-3 m\u00e0u) v\u00e0 m\u00e0u ph\u1ee5 (2-4 m\u00e0u) \u0111\u1ec3 d\u00f9ng cho n\u1ec1n, chi ti\u1ebft. Quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ecbnh ngh\u0129a m\u00e3 m\u00e0u chu\u1ea9n x\u00e1c cho m\u1ecdi h\u1ec7 th\u1ed1ng:<\/p>\n

CMYK: D\u00e0nh cho in \u1ea5n.<\/p>\n

RGB\/HEX: D\u00e0nh cho hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

L\u01b0u \u00fd: S\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa CMYK v\u00e0 RGB l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng khi in \u1ea5n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

3. H\u1ec7 Th\u1ed1ng Ph\u00f4ng Ch\u1eef (Typography)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: Ph\u00f4ng ch\u1eef t\u1ea1o ra gi\u1ecdng \u0111i\u1ec7u, c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (V\u00ed d\u1ee5: Serif = Truy\u1ec1n th\u1ed1ng\/Sang tr\u1ecdng; Sans-serif = Hi\u1ec7n \u0111\u1ea1i\/D\u1ec5 \u0111\u1ecdc).<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: Ch\u1ecdn 2-3 ki\u1ec3u ch\u1eef ch\u00ednh: m\u1ed9t cho ti\u00eau \u0111\u1ec1 (heading), m\u1ed9t cho n\u1ed9i dung (body text), v\u00e0 c\u00f3 th\u1ec3 th\u00eam m\u1ed9t ph\u00f4ng ch\u1eef nh\u1ea5n m\u1ea1nh (accent font). Ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 k\u00edch th\u01b0\u1edbc, kho\u1ea3ng c\u00e1ch ch\u1eef (kerning) v\u00e0 kho\u1ea3ng c\u00e1ch d\u00f2ng (leading) chu\u1ea9n.<\/p>\n

4. H\u01b0\u1edbng D\u1eabn S\u1eed D\u1ee5ng Logo (Logo Usage Guidelines)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: \u0110\u1ea3m b\u1ea3o logo lu\u00f4n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, tr\u00e1nh b\u1ecb bi\u1ebfn d\u1ea1ng ho\u1eb7c \u0111\u1eb7t sai v\u1ecb tr\u00ed khi thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: Bao g\u1ed3m quy t\u1eafc v\u1ec1:<\/p>\n

Kho\u1ea3ng tr\u1ed1ng an to\u00e0n xung quanh logo.<\/p>\n

K\u00edch th\u01b0\u1edbc t\u1ed1i thi\u1ec3u cho ph\u00e9p hi\u1ec3n th\u1ecb.<\/p>\n

C\u00e1c phi\u00ean b\u1ea3n logo kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng.<\/p>\n

5. Danh Thi\u1ebfp (Name Card\/Business Card)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: L\u00e0 v\u1eadt ph\u1ea9m giao ti\u1ebfp c\u01a1 b\u1ea3n nh\u1ea5t, th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p khi trao \u0111\u1ed5i th\u00f4ng tin c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p.<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: \u0110\u1ea3m b\u1ea3o k\u00edch th\u01b0\u1edbc chu\u1ea9n, b\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng, ch\u1ee9a \u0111\u1ee7 th\u00f4ng tin li\u00ean h\u1ec7 c\u1ea7n thi\u1ebft. Ch\u1ea5t li\u1ec7u gi\u1ea5y v\u00e0 k\u1ef9 thu\u1eadt gia c\u00f4ng (c\u00e1n m\u1edd, \u00e9p kim) ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"thi\u1ebft<\/p>\n

6. Ti\u00eau \u0110\u1ec1 Th\u01b0 & Phong B\u00ec (Letterhead & Envelope)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: S\u1eed d\u1ee5ng cho c\u00e1c v\u0103n b\u1ea3n, h\u1ee3p \u0111\u1ed3ng, th\u01b0 t\u1eeb ch\u00ednh th\u1ee9c, th\u1ec3 hi\u1ec7n t\u00ednh ph\u00e1p l\u00fd v\u00e0 s\u1ef1 th\u1ed1ng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: Ti\u00eau \u0111\u1ec1 th\u01b0 (Letterhead) c\u1ea7n c\u00f3 b\u1ed1 c\u1ee5c logo, th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda nh\u1eb9 nh\u00e0ng, \u0111\u1ea3m b\u1ea3o kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00f4ng gian vi\u1ebft\/in n\u1ed9i dung. Phong b\u00ec ph\u1ea3i \u0111\u1ed3ng b\u1ed9 v\u1ec1 m\u00e0u s\u1eafc v\u00e0 v\u1ecb tr\u00ed logo.<\/p>\n

7. Folder \u0110\u1ef1ng T\u00e0i Li\u1ec7u (Document Folder)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: D\u00f9ng \u0111\u1ec3 ch\u1ee9a t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u, h\u1ee3p \u0111\u1ed3ng, b\u00e1o gi\u00e1… N\u00f3 gi\u1eef cho c\u00e1c gi\u1ea5y t\u1edd quan tr\u1ecdng \u0111\u01b0\u1ee3c g\u1ecdn g\u00e0ng v\u00e0 t\u1ea1o v\u1ebb ngo\u00e0i chuy\u00ean nghi\u1ec7p khi tr\u00ecnh b\u00e0y.<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: Thi\u1ebft k\u1ebf c\u1ea7n c\u00f3 ch\u1ed7 c\u1eaft b\u1ebf \u0111\u1ec3 g\u1eafn danh thi\u1ebfp. C\u1ea7n c\u1ee9ng c\u00e1p v\u00e0 \u0111\u1ee7 kh\u00f4ng gian \u0111\u1ec3 in th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1eb7t ngo\u00e0i v\u00e0 m\u1eb7t trong.<\/p>\n

8. H\u00ecnh \u1ea2nh\/H\u1ecda Ti\u1ebft B\u1ed5 Sung (Supporting Imagery\/Patterns)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: L\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda th\u1ee9 c\u1ea5p, gi\u00fap t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n m\u00e0 kh\u00f4ng c\u1ea7n d\u00f9ng \u0111\u1ebfn logo (V\u00ed d\u1ee5: c\u00e1c h\u1ecda ti\u1ebft hoa v\u0103n, \u0111\u01b0\u1eddng n\u00e9t, ho\u1eb7c b\u1ed9 l\u1ecdc \u1ea3nh \u0111\u1eb7c tr\u01b0ng).<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: H\u1ecda ti\u1ebft ph\u1ea3i c\u00f3 t\u00ednh l\u1eb7p l\u1ea1i, d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng l\u00e0m n\u1ec1n ho\u1eb7c trang tr\u00ed tr\u00ean c\u00e1c v\u1eadt ph\u1ea9m l\u1edbn nh\u01b0 Poster, Banner, ho\u1eb7c c\u00e1c trang Catalogue.<\/p>\n

9. T\u00e0i li\u1ec7u Thuy\u1ebft tr\u00ecnh (Presentation Template)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: \u0110\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n trong c\u00e1c bu\u1ed5i h\u1ecdp, thuy\u1ebft tr\u00ecnh n\u1ed9i b\u1ed9 hay kh\u00e1ch h\u00e0ng.<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: Bao g\u1ed3m m\u1eabu slide b\u00eca, slide n\u1ed9i dung, slide chuy\u1ec3n ti\u1ebfp v\u00e0 slide k\u1ebft th\u00fac, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 ph\u00f4ng ch\u1eef v\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

10. Nguy\u00ean t\u1eafc Gi\u1ecdng \u0111i\u1ec7u (Brand Voice & Tone)<\/strong><\/p>\n

T\u1ea7m quan tr\u1ecdng: D\u00f9 kh\u00f4ng ph\u1ea3i v\u1eadt ph\u1ea9m in \u1ea5n, gi\u1ecdng \u0111i\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i cu\u1ed1i c\u00f9ng, chi ph\u1ed1i c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u giao ti\u1ebfp b\u1eb1ng l\u1eddi n\u00f3i v\u00e0 ch\u1eef vi\u1ebft (V\u00ed d\u1ee5: trang tr\u1ecdng, th\u00e2n thi\u1ec7n, h\u00e0i h\u01b0\u1edbc, chuy\u00ean gia).<\/p>\n

Y\u00eau c\u1ea7u thi\u1ebft k\u1ebf: C\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb ng\u1eef n\u00ean d\u00f9ng v\u00e0 kh\u00f4ng n\u00ean d\u00f9ng, c\u00e1ch x\u01b0ng h\u00f4 chu\u1ea9n, v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac trong v\u0103n b\u1ea3n.<\/p>\n

\"thi\u1ebft<\/p>\n

Hi\u1ec7n Th\u1ef1c H\u00f3a B\u1ed9 Nh\u1eadn Di\u1ec7n: L\u1eddi Khuy\u00ean In \u1ea4n Cho Sinh Vi\u00ean<\/h3>\n

Vi\u1ec7c thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda ch\u1eb7ng \u0111\u01b0\u1eddng. \u0110\u1ec3 b\u1ed9 nh\u1eadn di\u1ec7n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c b\u1ea1n sinh vi\u00ean c\u00e1c chuy\u00ean ng\u00e0nh Marketing, Thi\u1ebft k\u1ebf \u0110\u1ed3 h\u1ecda, Truy\u1ec1n th\u00f4ng, vi\u1ec7c in \u1ea5n ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 b\u1eaft bu\u1ed9c.<\/p>\n

Ch\u1ea5t L\u01b0\u1ee3ng L\u00e0 \u01afu Ti\u00ean S\u1ed1 1: Khi l\u00e0m b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o m\u00e0u s\u1eafc in ra chu\u1ea9n x\u00e1c (kh\u1edbp v\u1edbi m\u00e3 CMYK) v\u00e0 \u0111\u1ed9 s\u1eafc n\u00e9t cao \u0111\u1ec3 ghi \u0111i\u1ec3m tuy\u1ec7t \u0111\u1ed1i v\u1edbi h\u1ed9i \u0111\u1ed3ng.<\/p>\n

In \u1ea4n S\u1ed1 L\u01b0\u1ee3ng L\u1ebb: Sinh vi\u00ean th\u01b0\u1eddng ch\u1ec9 c\u1ea7n in \u1ea5n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u1eeb 1 c\u00e1i cho m\u1ee5c \u0111\u00edch \u0111\u1ed3 \u00e1n. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n t\u00ecm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u00e1c in \u1ea5n k\u1ef9 thu\u1eadt s\u1ed1 chuy\u00ean nghi\u1ec7p nh\u01b0 Artclick.<\/p>\n

Artclick v\u00e0 Gi\u1ea3i Ph\u00e1p Sinh Vi\u00ean: Artclick l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho sinh vi\u00ean v\u00ec:<\/strong><\/p>\n